Marketing campaigns help drive sales and engage clients. In Pass, you can create and manage these campaigns from the Sales Campaigns section in your Main Dashboard. Two key discount tools available are:
- Manual Coupon App
- General Coupon App
This article explains the differences and how to use them effectively.
Manual Coupon App
The Manual Coupon app is designed for individually customized discounts. Each time you assign this app to a gallery, you can personalize the discount amount, usage limits, and recipients, making it ideal for:
- One-time discounts for a specific client
- Personalized offers tailored to unique situations
- Store credits shared among recipients (for example, a wedding couple sharing a $50 credit)
Key Features:
- Customizable for each client
- Only assigned within a specific gallery
- Can be modified from the gallery’s Sales Campaings tab
Example: If a client has a complaint and you want to offer them a special discount as compensation, a Manual Coupon would be the best option.
General Coupon App
The General Coupon app is for promotions sent to multiple clients at once. This app is ideal for broad discounts and sales campaigns, including:
- Percentage-based discounts
- Fixed dollar amounts (print credits)
- Free products or shipping
- Store-wide sales and seasonal promotions
Key Features:
- Can be assigned to multiple galleries and clients
- Flexible scheduling for promotions
- Great for general store discounts and mass campaigns
Example: If you want to run a holiday sale or a welcome discount for all new clients, a General Coupon is the best choice.
Key Differences: Single-Use vs. General Coupon
Which Coupon Should You Use?
Use a General Coupon if you want to offer:
- A Welcome Discount for all new clients
- A Holiday Promotion for multiple galleries
- A Limited-Time Sale for all customers
Use a Manual Coupon if you need to:
- Compensate a client for an issue
- Offer a personalized discount for a VIP customer
- Provide a store credit for a couple or specific recipient
By choosing the right coupon type, you can maximize sales and create a better shopping experience for your clients.
If you have any questions or need any additional information, please email help@passgallery.com