---
title: How Do I Set Up Different Types of Store Sales?
description: You can create and manage store sales and discounts using Marketing Automations or Campaigns in the Sales Campaigns tab of your Main Dashboard. These tools help you customize discounts, boost sales, and enhance client satisfaction.
---

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# How Do I Set Up Different Types of Store Sales?

## You can create and manage store sales and discounts using Marketing Automations or Campaigns in the Sales Campaigns tab of your Main Dashboard. These tools help you customize discounts, boost sales, and enhance client satisfaction.

#### **![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-22-46-6268-PM.png?width=688&height=339&name=image-png-Feb-08-2025-07-22-46-6268-PM.png)**

### **Types of Store Sales & Discounts**

### **1. BOGO (Buy One, Get One) Discount**

Encourage larger purchases with **Buy One, Get One Free** or **Buy One, Get One 50% Off** offers.

- Set **Discount Type** to **% Off** and adjust the discount percentage.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-31-22-2917-PM.png?width=688&height=297&name=image-png-Feb-08-2025-07-31-22-2917-PM.png)

- **Limit to specific products** so the discount only applies to selected items.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-32-40-6329-PM.png?width=688&height=278&name=image-png-Feb-08-2025-07-32-40-6329-PM.png)

- Set a **Minimum Order ($)** to ensure the discount only applies when two products are in the cart and Create a custom **coupon code** and **apply** the app to galleries.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-35-12-4283-PM.png?width=688&height=276&name=image-png-Feb-08-2025-07-35-12-4283-PM.png)

### **2. Print Credit**

Give clients a **print credit** as a discount, similar to a **gift card**.

- Set **Discount Type** to **$ Off** and enter the credit amount.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-44-12-9720-PM.png?width=688&height=290&name=image-png-Feb-08-2025-07-44-12-9720-PM.png)

- Create a **custom coupon code**.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-46-28-2872-PM.png?width=688&height=254&name=image-png-Feb-08-2025-07-46-28-2872-PM.png)

> *Note:* If you want clients to **purchase** gift cards, use the **Gift Card Marketing App** instead.

### **3. Free Shipping Over $X Amount**

Encourage larger orders by offering **free shipping** on orders over a set amount.

- Set **Discount Type** to **Free Shipping** and define the **Minimum Order ($)** required for free shipping.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-53-37-9145-PM.png?width=688&height=289&name=image-png-Feb-08-2025-07-53-37-9145-PM.png)

- Create a **custom coupon code** and **Apply the app to galleries**.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-07-55-50-8521-PM.png?width=688&height=287&name=image-png-Feb-08-2025-07-55-50-8521-PM.png)

> *Pro Tip:* You can also set **Discount Type** to **% Off** or **$ Off** and enable the **Free Shipping** checkbox for flexibility.

### **4. Complimentary Products**

Offer **free products** when clients spend a certain amount.

- Set **Discount Type** to **Free Product** and select the **minimum order amount** required to receive the free product.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-00-18-2404-PM.png?width=688&height=285&name=image-png-Feb-08-2025-08-00-18-2404-PM.png)

- Choose **which product(s)** will be complimentary and click **Apply**.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-02-49-9137-PM.png?width=688&height=288&name=image-png-Feb-08-2025-08-02-49-9137-PM.png)

- Create a **custom coupon code** and click **Apply.**

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-06-45-6551-PM.png?width=688&height=286&name=image-png-Feb-08-2025-08-06-45-6551-PM.png)  
*Note:* You can **Assign the discount** to a specific person or gallery.

### **5. Friends & Family Discount**

Offer **exclusive discounts** to friends and family by removing your profit margin.

- Set **Discount Type** to **Cost Price** (removing your markup) and assign it to a specific person.  
  ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-10-14-7485-PM.png?width=688&height=291&name=image-png-Feb-08-2025-08-10-14-7485-PM.png)  
  Optionally, **disable promotional emails and banners** to keep the discount private.

> *Pro Tip:* Instead of a discount, create a **custom price list** for friends & family and apply it to their galleries automatically.
> 
> ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-23-29-9793-PM.png?width=688&height=345&name=image-png-Feb-08-2025-08-23-29-9793-PM.png)

### **6. Product Sale**

Run discounts on **specific products** (e.g., wall art, prints, albums).

- Set **Discount Type** based on your desired promotion.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-16-12-6539-PM.png?width=688&height=294&name=image-png-Feb-08-2025-08-16-12-6539-PM.png)

- **Limit the discount to specific products**.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-15-39-0423-PM.png?width=688&height=279&name=image-png-Feb-08-2025-08-15-39-0423-PM.png)

- Add a **Product Row Banner** to highlight the sale in the gallery.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-17-42-3747-PM.png?width=688&height=261&name=image-png-Feb-08-2025-08-17-42-3747-PM.png)

- **Apply the discount** to relevant galleries.

![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-08-2025-08-20-47-8311-PM.png?width=688&height=281&name=image-png-Feb-08-2025-08-20-47-8311-PM.png)

By using **Marketing Automations and Campaigns**, you can easily **customize store discounts** to **increase sales** and **offer special incentives** to your clients! 

 

If you have any questions or need any additional information, please email *[help@passgallery.com](mailto:help@passgallery.com)*

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