--- title: How to Create and Use Pass Gallery Seasonal Sales Campaigns. description: How to create and use Pass Gallery Seasonal Sales Campaigns. --- [Skip to content](https://servicehub.passgallery.com/how-to-create-and-use-pass-gallery-seasonal-sales-campaigns#main-content) English Show submenu for translations ![Full Logo Black.png\]](https://servicehub.passgallery.com/hs-fs/hubfs/Logos/Full%20Logo%20Black.png?height=40&name=Full%20Logo%20Black.png) Open main navigation Close main navigation - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://servicehub.passgallery.com/?hsLang=en) 2. [Campaigns and Automations](https://servicehub.passgallery.com/campaigns-and-automations?hsLang=en) # How to Create and Use Pass Gallery Seasonal Sales Campaigns. #### **What Are Pass Gallery Seasonal Sales Campaigns?** Pass Gallery Seasonal Sales Campaigns are ready-to-use, pre-built promotions created by the Pass team to help you increase sales with minimal setup. Each campaign is designed around key seasonal moments (such as Mother’s Day, Valentine’s Day, Black Friday, etc.) and includes optimized settings based on top-performing data. These campaigns come pre-configured with: - Discounts (amount or percentage, code, minimum order) - Campaign duration (aligned with delivery timelines) - Pre-written email templates (announcement + reminders) - Professionally designed banners - Pre-defined audience targeting You can use these campaigns as-is or customize them to match your brand and business needs. 📌 **Before launching a campaign, make sure your markup is properly configured to maintain profitability.** If you need to review or update your pricing, see: [**How to View and Edit Your Markups**](https://servicehub.passgallery.com/how-do-i-view-and-edit-my-markups-1?hsLang=en) --- #### **Why Use Seasonal Sales Campaigns** Seasonal Sales Campaigns are ideal for: - Capitalizing on key seasonal moments (Mother’s Day, Christmas, Valentine’s Day, etc.) - Boosting sales during slower periods - Re-engaging past clients - Increasing print and product orders ahead of important dates Campaigns are typically launched **2–3 weeks before the event** to give clients enough time to place orders and receive products on time. --- #### **How It Works** Once a campaign is created by the Pass team: - It becomes available in **Sales Campaigns \> Campaigns** section**![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-36-1816-PM.png?width=670&height=262&name=undefined-Apr-08-2026-07-35-36-1816-PM.png)** - You’ll receive email announcements from Pass Gallery about the upcoming campaign and its details You can choose to: - **Enroll** to join the Pass Gallery automation list. The campaign will be scheduled on the advertised start date using the pre-defined settings, or - **Set up and schedule the campaign manually** based on your needs, or - **Request a custom setup** by contacting Customer Support, and our team will schedule the campaign for you 📌 **Please note:** Enrolling does **not** launch the campaign to your clients immediately, and it will not appear as active in your **Sales Campaigns \> Campaigns** section right away. The campaign will only become active on the **scheduled start date** shared in the announcement. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-35-7076-PM.png?width=670&height=514&name=undefined-Apr-08-2026-07-35-35-7076-PM.png) --- #### **Ways to Participate (or Opt Out)** You can join a Seasonal Sales Campaign in several ways: ### **1.  Enroll (Scheduled for You)** - Click **“Schedule for me”** from the announcement emails and fill in and submit the Opt-in form . ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-43-6297-PM.png?width=670&height=213&name=undefined-Apr-08-2026-07-35-43-6297-PM.png) ![Opt in form](https://servicehub.passgallery.com/hs-fs/hubfs/Opt%20in%20form.png?width=634&height=432&name=Opt%20in%20form.png) - Click **“Activate Campaign Now”** from the dashboard pop-up that appears when you log in to your account. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-41-7072-PM.png?width=592&height=396&name=undefined-Apr-08-2026-07-35-41-7072-PM.png) This will schedule the campaign on the advertised start date using Pass Gallery’s pre-configured settings. --- ### **2. Customize It Yourself** - Manually install and edit the campaign (**see steps below**) --- ### **3. Request Custom Setup** - Contact **help@passgallery.com** - A Customer Support representative will help tailor the campaign to your needs (discounts, messaging, audience, etc.) --- ### **Need to Opt Out?** If you've enrolled in a sales campaign through a form or dashboard pop-up, you can opt out at any time. *\*The megaphone icon is only visible if you're currently enrolled in a sales campaign.* 1. Click the **megaphone icon** in your PASS dashboard. ![Pop up Zoom In](https://servicehub.passgallery.com/hs-fs/hubfs/Pop%20up%20Zoom%20In.png?width=670&height=322&name=Pop%20up%20Zoom%20In.png) 2. Select **Unsubscribe**. ![Unsubscribe-2](https://servicehub.passgallery.com/hs-fs/hubfs/Unsubscribe-2.png?width=417&height=502&name=Unsubscribe-2.png) 3. Select Unsubscribe anyway to confirm your choice. ![Pop in confirmation](https://servicehub.passgallery.com/hs-fs/hubfs/Pop%20in%20confirmation.png?width=370&height=424&name=Pop%20in%20confirmation.png) 4. Choose a reason for unsubscribing when prompted. ![image (65)](https://servicehub.passgallery.com/hs-fs/hubfs/image%20(65).png?width=333&height=412&name=image%20(65).png) 5. You're all set! A confirmation message will appear.  ![image (66)](https://servicehub.passgallery.com/hs-fs/hubfs/image%20(66).png?width=451&height=324&name=image%20(66).png) If you need any additional assistance, you can email **help@passgallery.com**, and our team will help remove you from the campaign or adjust your campaign settings. 📌 **Important:** Please contact us at least **24 hours before the campaign start date** to ensure we have enough time to process your request. --- #### **How to Set Up a Seasonal Sales Campaign** ### **Step 1** From your **Main Dashboard**, go to **Sales Campaigns![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-37-7554-PM.png?width=670&height=392&name=undefined-Apr-08-2026-07-35-37-7554-PM.png)** ### **Step 2** In the **Campaigns** tab, click **+ More Campaigns![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-40-6383-PM.png?width=670&height=487&name=undefined-Apr-08-2026-07-35-40-6383-PM.png)** ### **Step 3** Select the **Seasonal Sales Campaign** you want (e.g., Mother’s Day, Valentine’s Day) **![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-36-1816-PM.png?width=628&height=245&name=undefined-Apr-08-2026-07-35-36-1816-PM.png)** ### **Step 4** Click **Install Campaign![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-39-4545-PM.png?width=670&height=94&name=undefined-Apr-08-2026-07-35-39-4545-PM.png)** ### **Step 5** Customize the campaign name and click **Add Automation** **![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-42-3462-PM.png?width=416&height=250&name=undefined-Apr-08-2026-07-35-42-3462-PM.png)** --- #### **Configuring Your Campaign** You can fully customize the campaign based on your preferences: ### **Discount** The discount is pre-designed by the Pass team based on top-performing data to help maximize conversions. You can use it as-is or customize it to better fit your brand, pricing strategy, and audience. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-42-5575-PM.png?width=648&height=182&name=undefined-Apr-08-2026-07-35-42-5575-PM.png) **Discount type** - Percentage off - Fixed amount ($ off) - Free product - Cost price - Free shipping **Description** Shown to clients at checkout after applying the coupon. 📌 **Please note:** Do not edit text inside { } — it updates automatically. **Coupon Code**Customize the code (e.g., HEART2026, LOVE2026). --- **More Options** - **Apply to shipping:** Includes shipping in the discount - **Minimum order:** Sets a required cart value - **Allow stacking:** Combine with other discounts - **Limit to products:** Apply only to selected items (e.g., albums, prints) ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-39-6576-PM.png?width=670&height=413&name=undefined-Apr-08-2026-07-35-39-6576-PM.png) --- ### **Campaign Duration** The duration (e.g.5 days) is set by Pass but you can modify it. Click the pencil icon to: - Set duration in **days** or **months** - Adjust the end time (e.g., **11:59 PM**) to maximize the final day ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-35-9840-PM.png?width=644&height=130&name=undefined-Apr-08-2026-07-35-35-9840-PM.png) ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-41-0859-PM.png?width=670&height=248&name=undefined-Apr-08-2026-07-35-41-0859-PM.png) --- ### **Emails** You can customize or remove the emails sent to your clients. - Click the **pencil icon** to edit an email - Click the **trash icon** to delete an email **Pro Tip:** Don’t want to send emails? Delete all of them using the trash icon. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-41-9343-PM.png?width=670&height=136&name=undefined-Apr-08-2026-07-35-41-9343-PM.png) **Content** Edit the email content, including the subject line, title, message, and call-to-action button. You can customize the text to match your brand voice while keeping dynamic fields (e.g., {discount-value}, {code}) unchanged so they populate automatically. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-38-3919-PM.png?width=670&height=495&name=undefined-Apr-08-2026-07-35-38-3919-PM.png) **Style** Customize the visual appearance of your email, including colors, logo style, and button design. This allows you to align the email with your brand identity while keeping the structure intact. ### ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-36-4404-PM.png?width=670&height=468&name=undefined-Apr-08-2026-07-35-36-4404-PM.png) ### Choose when campaign emails are sent: - **Earliest Possible** → Announcement email is sent immediately once assigned to galleries - **Optimized Send Schedule** → Announcement email is sent at recommended times (typically 8 AM, 2 PM, or 8 PM) based on your [timezone](https://servicehub.passgallery.com/how-to-change-your-timezone?hsLang=en) ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-42-1462-PM.png?width=670&height=133&name=undefined-Apr-08-2026-07-35-42-1462-PM.png) --- ### **Banners** Display promotional banners within galleries during the campaign. You can edit the pre-designed banners or add and remove banners as needed. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-40-1212-PM.png?width=670&height=179&name=undefined-Apr-08-2026-07-35-40-1212-PM.png) **Content** Edit the banner text, including the header, body message, coupon code, and button text. You can customize the messaging to match your campaign while keeping dynamic fields (e.g., {discount-value}) unchanged. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-40-3830-PM.png?width=670&height=455&name=undefined-Apr-08-2026-07-35-40-3830-PM.png) **Style** Customize the banner design by uploading desktop and mobile images, selecting fonts, and adjusting colors. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-37-1860-PM.png?width=670&height=474&name=undefined-Apr-08-2026-07-35-37-1860-PM.png) --- **Review and Save Your Campaign Settings** Once you have reviewed all four categories—**Discount, Campaign Duration, Emails, and Banners**—click **Save** to apply your settings. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-43-1491-PM.png?width=670&height=555&name=undefined-Apr-08-2026-07-35-43-1491-PM.png) On the next page, select one of the following options: - **Assign to Galleries** → proceed with assigning the campaign - **I’ll do it later** → exit and return at another time ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-42-7680-PM.jpeg?width=670&height=224&name=undefined-Apr-08-2026-07-35-42-7680-PM.jpeg) You will be taken to a summary page where you can review all four categories again. If you need to make changes, click **Edit Campaign**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-36-9044-PM.png?width=670&height=625&name=undefined-Apr-08-2026-07-35-36-9044-PM.png) If everything looks correct, click **Assign to Galleries** to proceed. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-36-6709-PM.png?width=670&height=223&name=undefined-Apr-08-2026-07-35-36-6709-PM.png) --- **Assign and Activate Your Campaign** **Select Galleries** **Click** the pencil icon to select the galleries. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-39-2292-PM.png?width=670&height=312&name=undefined-Apr-08-2026-07-35-39-2292-PM.png) You can search for galleries using a variety of filters, including occasion, language, price list, online status, whether the automation is assigned or not, and the gallery creation date. For example, you might choose to run a campaign only for *Wedding galleries* or target galleries created within the *last two years*. 📌 If you want to **exclude a large group of galleries** from the campaign, see: [**How to Set Up a “No Emails” Price List**](https://servicehub.passgallery.com/how-to-set-up-a-no-emails-price-list?hsLang=en) ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-38-9811-PM.png?width=670&height=534&name=undefined-Apr-08-2026-07-35-38-9811-PM.png) You can *Select all*, *Unselect all* or search for specific gallery names. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-41-2923-PM.png?width=670&height=310&name=undefined-Apr-08-2026-07-35-41-2923-PM.png) Checkmark the galleries you would like to apply the Automation to and click **Apply**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-38-7396-PM.png?width=670&height=328&name=undefined-Apr-08-2026-07-35-38-7396-PM.png) --- **Select Recipients** After you have selected your galleries, you can also adjust other fields as well.  Select the user type that will receive this promotion. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-43-3986-PM.png?width=670&height=291&name=undefined-Apr-08-2026-07-35-43-3986-PM.png) Select audience by criteria When applying this to multiple galleries at once, you can target users based on their role, including Main Clients, Photographer Invited, Client Invited, and Guests. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-40-8574-PM.png?width=670&height=396&name=undefined-Apr-08-2026-07-35-40-8574-PM.png) Select specific users When applied to a single gallery, this option allows you to select individual client email addresses. Once selected, click **Continue** to save your settings. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-38-1756-PM.png?width=670&height=370&name=undefined-Apr-08-2026-07-35-38-1756-PM.png) 📌**Please note:** If a client has more than one gallery assigned with the same automation, and they add products from both galleries into a single cart and place one order, they will receive the discount for both galleries — including $ OFF discounts (meaning the discount is applied twice). However, if the usage limit in the Automation settings is set to 1, and the client places an order with items from only one gallery, then later tries to place another order with items from the second gallery, the discount will no longer be valid (this does not apply to $ OFF discounts). In that case, the client will see the message: “coupon is already used”. --- **Select Automation-Campaign Start** Decide when your sales campaign should begin. **Click** the pencil icon to edit this setting. ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-37-5016-PM.png?width=670&height=288&name=undefined-Apr-08-2026-07-35-37-5016-PM.png) **Start Immediately (Now)** ⚠️ If the start time is set to ***Now***, the campaign will begin as soon as you click **Apply**. - The campaign will activate immediately - The announcement email will be sent right away ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-42-9597-PM.png?width=316&height=124&name=undefined-Apr-08-2026-07-35-42-9597-PM.png) **Schedule a Start Date** Choose **Start Date** to schedule your campaign for a specific time. - Select the desired date and time - The campaign will automatically start at that time - The announcement email will be sent accordingly ![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-41-5074-PM.png?width=314&height=150&name=undefined-Apr-08-2026-07-35-41-5074-PM.png) Review your **activation settings** to ensure everything is configured as intended. Once ready, click **Apply** to activate the automation![](https://servicehub.passgallery.com/hs-fs/hubfs/undefined-Apr-08-2026-07-35-39-9015-PM.png?width=670&height=301&name=undefined-Apr-08-2026-07-35-39-9015-PM.png) Congrats! You have successfully activated or scheduled your sales campaign. --- #### **Need Help?** If you have any questions or need additional assistance, please contact: **help@passgallery.com** - [General](https://servicehub.passgallery.com/general?hsLang=en) - [Getting started](https://servicehub.passgallery.com/getting-started?hsLang=en) - [Settings](https://servicehub.passgallery.com/settings?hsLang=en) - [Account](https://servicehub.passgallery.com/account?hsLang=en) - [Troubleshooting](https://servicehub.passgallery.com/troubleshooting?hsLang=en) - [Integrations](https://servicehub.passgallery.com/integrations?hsLang=en) - [FAQs](https://servicehub.passgallery.com/faqs?hsLang=en) - [Galleries](https://servicehub.passgallery.com/galleries?hsLang=en) - [Smart Store](https://servicehub.passgallery.com/smart-store?hsLang=en) - [Pass Classic](https://servicehub.passgallery.com/pass-classic?hsLang=en) - [Partnerships](https://servicehub.passgallery.com/partnerships?hsLang=en) - [Pass Platinum](https://servicehub.passgallery.com/pass-platinum?hsLang=en) - [Campaigns and Automations](https://servicehub.passgallery.com/campaigns-and-automations?hsLang=en) # Pass Holdings LLC Copyright © 2026, Pass Holdings LLC