How to Create and Use the Abandoned Cart Default Automation.

The Abandoned Cart Default Automation helps you recover lost sales by reminding clients to complete their purchase after leaving items in their cart—without offering a discount.

This automation focuses on gentle nudges instead of promotions, making it ideal for maintaining your pricing strategy while still increasing conversions.

When Should You Use This Automation?

Use the Abandoned Cart Default Automation when you want to:

Encourage purchases without discounting your products
Send simple, effective cart reminders
Pair with other campaigns that already include discounts

📌 Tip: You can combine this automation with other Sales Campaigns—such as Album Sales, Senior Sales, or seasonal promotions— if you want to introduce discounts separately.

Abandoned Cart Default vs Abandoned Cart App

Feature	Abandoned Cart Default	Abandoned Cart App
Discount	❌ No discount	✅ 15% OFF (Code: FLASHSALE)
Purpose	Reminder only	Conversion with incentive
Strategy	Preserve pricing	Drive urgency with offers

📌 Important: The Abandoned Cart Default Automation does not include any discount or promotional offer. It is designed to recover sales through reminder-based messaging only, helping you maintain your pricing strategy.

Setting Up the Abandoned Cart Default Automation

1. Install the Automation

From the Main Dashboard, go to Sales Campaigns

Click + More Automations

Select Abandoned Cart Default

Click Install Campaign

Customize the name and click Add Automation App

Configuring the Automation

2. Campaign Start Date & Trigger

Decide when the email will be sent after cart abandonment (e.g., 1 day after an item is left in the cart).

You can also set the trigger for a specific date, like the start of the next month.

3. Campaign Duration

Set how long the automation will remain active for each abandoned cart.

You can run it for a set number of months/days or until a specific time (e.g., 11:59 PM on a certain date).

4. Delete Products (Optional)

Choose whether to remove items from a client’s cart if no purchase is made.

Click the pencil icon to configure:

Check the box to clear carts after the campaign ends
Leave it blank to keep items for later checkout

Then click Apply.

📌 Tip: Clearing carts creates urgency, while keeping items allows for future follow-ups or additional campaigns.

5. Discount Settings

By default, this automation is set to:

No discount

This is the key difference from the standard Abandoned Cart App.

📌 Important:
If your goal is to offer a discount (e.g., 15% OFF Flash Sale), you should use the Abandoned Cart App instead.

Customizing Emails

6. Edit Email Content

Click the pencil icon on the email to customize it.

You can modify:

Email subject (e.g., You left something in your cart)
Title (e.g., Order Soon!)
Message body
Call-to-action button (e.g., Go to Cart)

📌 Tip: Focus on urgency-driven messaging instead of discounts

7. Email Send Settings

Click the pencil icon to adjust when emails are sent.

Earliest Possible → Announcement email is sent immediately
Optimized Send Schedule → Sent at recommended times (typically 8 AM, 2 PM, or 8 PM) based on your timezone