--- title: How to Create and Use the Early Bird App? description: The Early Bird App helps drive quick sales by offering an introductory discount when a visitor first enters a gallery. Automatic email reminders keep engagement high and encourage purchases. --- [Skip to content](https://servicehub.passgallery.com/how-to-create-and-use-the-early-bird-app#main-content) English Show submenu for translations ![Full Logo Black.png\]](https://servicehub.passgallery.com/hs-fs/hubfs/Logos/Full%20Logo%20Black.png?height=40&name=Full%20Logo%20Black.png) Open main navigation Close main navigation - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://servicehub.passgallery.com/?hsLang=en) 2. [Getting started](https://servicehub.passgallery.com/getting-started?hsLang=en) # How to Create and Use the Early Bird App? ## The Early Bird App helps drive quick sales by offering an introductory discount when a visitor first enters a gallery. Automatic email reminders keep engagement high and encourage purchases. #### **Adding the Early Bird App** 1️⃣ From the **Main Dashboard**, go to **Sales & Automations**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-02-31-4221-AM.png?width=688&height=434&name=image-png-Feb-16-2025-04-02-31-4221-AM.png) 2️⃣ Under the **Automations** tab, click **+ More automations** and select **Early Bird App**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-03-41-0678-AM.png?width=688&height=314&name=image-png-Feb-16-2025-04-03-41-0678-AM.png) ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-05-08-8533-AM.png?width=688&height=330&name=image-png-Feb-16-2025-04-05-08-8533-AM.png) 3️⃣ Click **Install Campaign**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-06-34-2276-AM.png?width=688&height=311&name=image-png-Feb-16-2025-04-06-34-2276-AM.png) 4️⃣ Name your app and click **Add Automation App**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-07-34-3442-AM.png?width=688&height=425&name=image-png-Feb-16-2025-04-07-34-3442-AM.png) #### **Set Offer Duration** Define how **long the discount is available** after activation. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-17-22-6213-AM.png?width=688&height=637&name=image-png-Feb-16-2025-04-17-22-6213-AM.png) 📌 **Recommendation:** Set the sale to **end at 11:59 PM** for clarity. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-19-04-7932-AM.png?width=688&height=166&name=image-png-Feb-16-2025-04-19-04-7932-AM.png) **When does the discount start?** - For **returning visitors**, the discount starts **immediately** when the app is assigned. - For **new visitors**, the discount starts when they **first enter the gallery**. - For **guest link visitors (without name/email required)**, the discount starts **immediately**. **Extending the Early Bird App** - If the app is **still active**, you can **extend** the discount period. - If the app **expired**, it **cannot** be extended. #### **Set Early Bird Discount** Click the Pencil icon to adjust the **discount details**: - **Discount amount** - **Description** - **Discount code** - **Free shipping option** - **Minimum order amount** - **Discount stacking options** - **Product limitations** **![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-20-58-7055-AM.png?width=688&height=414&name=image-png-Feb-16-2025-04-20-58-7055-AM.png)** ✅ Click **Apply** to save your changes. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-22-47-7905-AM.png?width=688&height=292&name=image-png-Feb-16-2025-04-22-47-7905-AM.png) 📌 **Do not change the language of the dynamic text token**—it autofills with the correct info. --- #### **Customize Banners** Edit or remove **gallery and shop banners**. There are **5 types**: **Text Banner** – Fixed at the top of the gallery. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-26-26-1837-AM.png?width=688&height=381&name=image-png-Feb-16-2025-04-26-26-1837-AM.png) **Large Banner** – Placed between gallery scenes. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-27-04-3680-AM.png?width=688&height=412&name=image-png-Feb-16-2025-04-27-04-3680-AM.png) **Photo Banner** – Embedded in the gallery with a countdown clock. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-28-09-5511-AM.png?width=688&height=415&name=image-png-Feb-16-2025-04-28-09-5511-AM.png) **Store Rotator** – Appears in the gallery store. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-28-43-8465-AM.png?width=688&height=386&name=image-png-Feb-16-2025-04-28-43-8465-AM.png) **Product Row** – Displays 3 featured products. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-29-17-1978-AM.png?width=688&height=251&name=image-png-Feb-16-2025-04-29-17-1978-AM.png) Click the **✏️ pencil icon** to edit or the **🗑️ trash icon** to remove. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-25-51-8943-AM.png?width=688&height=239&name=image-png-Feb-16-2025-04-25-51-8943-AM.png) #### **Customize Emails** The **announcement email** is sent: - **Immediately** when the app is assigned (for existing users). - **When a visitor first enters** (for new users). ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-33-01-6560-AM.png?width=688&height=340&name=image-png-Feb-16-2025-04-33-01-6560-AM.png) Set **Email Send Time**: - **Earliest possible time** (depends on when the visitor enters). - **Optimized schedule** (sent at peak engagement times). ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-33-45-2958-AM.png?width=688&height=285&name=image-png-Feb-16-2025-04-33-45-2958-AM.png) Click the **Pencil icon** to customize emails or Click **Delete 🗑️** to remove unwanted emails. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-35-10-3328-AM.png?width=688&height=238&name=image-png-Feb-16-2025-04-35-10-3328-AM.png) #### **Limit Campaign Users** Choose which **user types** will receive the discount. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-36-29-7891-AM.png?width=688&height=380&name=image-png-Feb-16-2025-04-36-29-7891-AM.png) ✅ Select the audience and click **Apply**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-37-38-2205-AM.png?width=688&height=242&name=image-png-Feb-16-2025-04-37-38-2205-AM.png) #### **Final Steps** Add **internal notes** (if needed) and click **Save**. ![](https://servicehub.passgallery.com/hs-fs/hubfs/image-png-Feb-16-2025-04-38-45-0296-AM.png?width=688&height=400&name=image-png-Feb-16-2025-04-38-45-0296-AM.png) Assign the app to **galleries** to **launch the Early Bird Sale!**   🎉 Your Early Bird campaign is now live! 🚀   If you have any questions or need any additional information, please email *[help@passgallery.com](mailto:help@passgallery.com)*               - [General](https://servicehub.passgallery.com/general?hsLang=en) - [Getting started](https://servicehub.passgallery.com/getting-started?hsLang=en) - [Settings](https://servicehub.passgallery.com/settings?hsLang=en) - [Account](https://servicehub.passgallery.com/account?hsLang=en) - [Troubleshooting](https://servicehub.passgallery.com/troubleshooting?hsLang=en) - [Integrations](https://servicehub.passgallery.com/integrations?hsLang=en) - [FAQs](https://servicehub.passgallery.com/faqs?hsLang=en) - [Galleries](https://servicehub.passgallery.com/galleries?hsLang=en) - [Smart Store](https://servicehub.passgallery.com/smart-store?hsLang=en) - [Pass Classic](https://servicehub.passgallery.com/pass-classic?hsLang=en) - [Partnerships](https://servicehub.passgallery.com/partnerships?hsLang=en) - [Pass Platinum](https://servicehub.passgallery.com/pass-platinum?hsLang=en) - [Campaigns and Automations](https://servicehub.passgallery.com/campaigns-and-automations?hsLang=en) # Pass Holdings LLC Copyright © 2026, Pass Holdings LLC