How to Create and Use the Early Bird App?

The Early Bird App helps drive quick sales by offering an introductory discount when a visitor first enters a gallery. Automatic email reminders keep engagement high and encourage purchases.

Adding the Early Bird App

1️⃣ From the Main Dashboard, go to Sales & Automations.


2️⃣ Under the Automations tab, click + More automations and select Early Bird App.

3️⃣ Click Install Campaign.


4️⃣ Name your app and click Add Automation App.

Set Offer Duration

Define how long the discount is available after activation.


📌 Recommendation: Set the sale to end at 11:59 PM for clarity.

When does the discount start?

  • For returning visitors, the discount starts immediately when the app is assigned.
  • For new visitors, the discount starts when they first enter the gallery.
  • For guest link visitors (without name/email required), the discount starts immediately.

Extending the Early Bird App

  • If the app is still active, you can extend the discount period.
  • If the app expired, it cannot be extended.

Set Early Bird Discount

Click the Pencil icon to adjust the discount details:

  • Discount amount
  • Description
  • Discount code
  • Free shipping option
  • Minimum order amount
  • Discount stacking options
  • Product limitations

✅ Click Apply to save your changes.


📌 Do not change the language of the dynamic text token—it autofills with the correct info.


Customize Banners

Edit or remove gallery and shop banners. There are 5 types:


Text Banner – Fixed at the top of the gallery.


Large Banner – Placed between gallery scenes.


Photo Banner – Embedded in the gallery with a countdown clock.


Store Rotator – Appears in the gallery store.


Product Row – Displays 3 featured products.

Click the ✏️ pencil icon to edit or the 🗑️ trash icon to remove.

Customize Emails

The announcement email is sent:

  • Immediately when the app is assigned (for existing users).
  • When a visitor first enters (for new users).

Set Email Send Time:

  • Earliest possible time (depends on when the visitor enters).
  • Optimized schedule (sent at peak engagement times).

Click the Pencil icon to customize emails or Click Delete 🗑️ to remove unwanted emails.

Limit Campaign Users

Choose which user types will receive the discount.


✅ Select the audience and click Apply.

Final Steps

Add internal notes (if needed) and click Save.


Assign the app to galleries to launch the Early Bird Sale!

 

🎉 Your Early Bird campaign is now live! 🚀

 

If you have any questions or need any additional information, please email help@passgallery.com