Marketing Campaigns and Automation Apps both help drive sales and engagement, but they serve different purposes. Campaigns are ideal for one-time discounts, such as a holiday sale or general store promotion, while Automations are designed to work continuously, responding to client actions and key moments in the gallery workflow.
Both options offer discounts that clients can use in the store, with notifications sent via email as well as gallery and shop banners. Each app is pre-written by our Marketing team, so all you need to do is customize it to fit your sales strategy and assign it to your galleries.
● Campaigns
Marketing Campaigns are designed for seasonal promotions and one-time sales, such as free shipping offers or limited-time discounts. These campaigns are built using insights from professional photographers and proven sales strategies.
While each campaign comes with default settings, you can adjust the discount, email content, banners, and timing to match your specific needs. Campaigns are an easy way to engage clients and increase sales during key moments throughout the year.
● Automations
Unlike Campaigns, Automations are triggered by specific client actions or gallery events. These apps help keep clients engaged by sending discounts when they first view their gallery, leave items in their shopping cart, or after they make a purchase. Some Automations also deliver specific products, such as the Digital Gift Card app, Existing Gallery Backup app, or Send Product app.
With Automations, you can maintain client engagement and encourage purchases with minimal effort, allowing you to focus on other aspects of your business.
● Boost Your Sales with Pass+ Marketing Apps
Pro Tip: Photographers using Automations have seen up to a 5x increase in print sales.
Pass+ Marketing Apps help streamline client engagement, enhance the gallery experience, and encourage print purchases. By incorporating these tools into your workflow, you can grow your sales while saving time.
If you have any questions or need any additional information, please email help@passgallery.com