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  2. Campaigns and Automations

How Do I Create and Use the Anniversary Gift App?

The Anniversary Gift App automatically sends a promotional discount to clients and their gallery visitors once a year, encouraging them to revisit the gallery and purchase a product.

Adding the Anniversary Gift App

Step 1: From your Main Dashboard, go to Sales Campaigns.

Step 2: Select Automations and Click + More Automations.

Step 3: Select Anniversary Gift App, and install it.

Step 4: Name your app and click Add Automation App.

Customizing Your Campaign

Repeat Duration

Click the pencil icon to set the app to run for 1 to 5 years.

Start Date

Click the pencil icon to choose how many days before the gallery’s event date the discount is sent.
The discount renews every 12 months for the app’s duration.

Campaign Duration

Click the pencil icon to set how long the coupon will remain valid (in months or days).
Adjust the campaign’s end time (e.g., 11:59 PM).

Discount Settings

Click the pencil icon to customize the discount amount, code, and description.


Add free shipping, minimum order requirements, or product restrictions.

Important: Do not modify the dynamic text token—it autofills campaign details.

Customizing Your Gallery & Emails

Banners

Choose from 5 banner types (text, large, photo, product row, or store rotator).
Click the pencil icon to edit banners or the trash icon to remove them.

Emails

Customize announcement emails for the main client and other gallery users.

Set reminder emails before the campaign expires.


Delay email delivery for optimized open rates.

Pro Tip: Delete any email by clicking the trash icon.

Sending the Anniversary Gift Campaign to Gallery Guests

If you'd like to extend the Anniversary Gift Campaign to other gallery users, follow these steps:

Step 1: Toggle the Send to Guests option on or off.

Step 2: Click the pencil icon to select the user types who should receive the campaign.

Step 3: Click Apply to save your selection.

Step 4: Customize the emails and reminders for these additional users.

Step 5: Add any internal notes for future reference and click Save.

Assigning the App to Galleries

Step 1: Once your settings are finalized, click Save.


Step 2: Assign the app to a specific gallery to start the campaign.

Now, your Anniversary Gift App is ready to re-engage clients and boost sales! 🎉

 

If you have any questions or need any additional information, please email help@passgallery.com